Objective 2 : Copywriting + Marketing Materials

Objective 2 : Copywriting + Marketing Materials

Outcome Statement: I honed my skill for producing promotional copy by crafting campaign copy for Google Ads and TikTok Creator Marketplace briefs.

self-assessment

Rating: 3/5 - Often meets expectations in achievement of this learning goal

Throughout my internship at Bokksu, I spent a lot less time producing copy and promotional materials than I expected, though I did still gain experience in these tasks. I am not upset at this difference between my original expectations and the final outcomes, however. Instead, I have come to realize that the tasks distributed across a marketing team, especially in a startup environment, include much more than I originally considered. Rather than working on producing copy, I have been able to lead amazing projects and work on tasks that have much greater benefit to the company.

Manager assessment

Rating: 1/5 - Exceeds expectations in achievement of this learning goal

She has been able to set up campaigns for TikTok Creator Marketplace from start to finish and her approach in selecting content creators is well thought out - from looking at reach to the quality of the content and the ensure alignment with our brand.

evidence

Some notable work experiences relating to my goals in copywriting and marketing materials:

  • Produce Google Ads copy for Sakura in Kyoto limited-edition snack box

  • Assisted in developing a campaign brief to share with influencer partners for content creation

  • Integrated blog optimization recommendations from the company’s SEO agency

  • Attended campaign review meetings with members of Creative, Marketing, Product, and E-Comm teams

  • google ads copy

    Here is a summary of the headlines and descriptions I produced for the Sakura box campaigns. These are inspired by the holiday ad campaign and the creative campaign centered around the cherry blossoms and springtime.

  • tiktok campaign brief

    Here is a preview of the campaign brief that I helped to develop for our partnerships with TikTok influencers. I am not able to share the entire document but it covers brand style, video guidelines, and advertising requirements.