January 2023 - Present

— Develop influencer marketing campaigns for TikTok by evaluating and negotiating with creators, reviewing ad content, and monitoring paid ad performance

— Pitch organic social media content ideas and assist in the production of TikToks and Instagram Reels

— Produce promotional copy for seasonal campaign ads

January 2023 - Present

— Conduct user interviews to assess new potential app features and receive feedback on current iterations of the app design

— Research user, market, and competitive trends to understand the landscape, threats and opportunities

— Deliver marketing recommendations based on audience segmentation, user stories, and experience conducting user interviews

October 2022 - Present

— Conduct market research on the UK startup economy and complete competitive research and analysis of document management and collaboration solutions

— Delegate tasks among fellow consultants to ensure timely and quality completion of deliverables

— Create presentations that showcase marketing recommendations and present these findings to clients

September 2022 - Present

— Collaborate with team members to conduct user research and apply design fundamentals to design a solution for campus waste management

— Participate in weekly design sprints using Figma to create HMW statements, user personas, and preliminary website/mobile app designs

September 2020 - January 2023

— Propose and implement strategies to improve engagement with social media content and drive conversion to weekly meeting attendance

— Attend weekly core meetings to contribute ideas and coordinate with other executive teams